Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
HOW IT WORKS
Extraordinary OLED pictures, as perceived by the human eye
Enjoy breathtaking OLED contrast with pictures that feel deep, natural, and real. Our revolutionary processor uses human perspective analysis to cross-analyze and optimizes hundreds of thousands of elements in the blink of an eye. Combined with our unique OLED panel, this technology delivers truly lifelike pictures with ultimate pure blacks.