Baby O BumBum Cleansing Milk is a wipe-off cleanser for the diaper area, designed to gently cleanse and form a protective film to envelop and shield baby’s delicate skin. Formulated with golden Swedish Oat Oil and an oil-based cocooning cleansing system to help soothe, nourish and recondition. Allergy tested, dermatologically tested and paediatrician endorsed. Suitable for newborns and sensitive skin. 95% natural ingredients.

• Baby’s skin feels reconditioned – 97% agreed*
• Baby’s skin feels insulated*
• Gently cleanses
• Leaves a nourishing and protective film that completely cares for baby’s delicate skin

* Consumer tested (Parent’s assessment).

Ingredients

Based on our knowledge of baby skin, we wanted to find an ingredient that isn’t just hydrating, but actually improves your baby’s skin barrier and strengthens its resilience against external aggressors. Swedish Oat Oil does just that. To address the special needs of the delicate diaper area, Baby O’ BumBum Cleansing Milk has been carefully formulated in a wipe-off design inspired by centuries-old French liniments. This classic, caring format features an oil-based cocooning cleansing system that is both effective and gentle.